Evaluation 3
What kind of media institutions might distribute your product and why?
I would choose Bauer to distribute my product because they
are known as the largest publishing company in Europe who publish a lot of well
known magazines like Q. Also they are known to be a very successful company in
promoting music information. Bauer media publishing would also be a good
publisher for my magazine because they are a multi platform brand this means
they do not just offer magazines but publish on television, radio and internet
which is becoming a huge part of the magazine industry as this generation use
the internet to find out information on websites for example Q have a website
as well as a radio station and television programme. Bauer Medias internet
websites would be important for me because of my target audience they are the
generation which prefer the internet to a magazine.
I would use front
line to distribute my magazine because they are the leading distribution
company in the UK. Frontline are in charge for the distribution of magazines
produced by Bauer Media. Frontline distributors believe that no other media
companies can offer the same service and experience that they deliver. An
example of a magazine that frontline distribute is Hello! Gossip magazine.
Frontline distributes and delivers over 160 of their publisher’s magazines.
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